Why Rum?

Rum invokes the fun in us all, no other spirit can enjoy such diversity and still have such a strong attachment to the little island it was made on or the culture of the people that made it. Rum isn’t made by the British, French or the Spanish it’s made by all of them, each with their own personality behind it. It carries its nation’s passion with it where ever it goes and I think people can taste that in their first sip.

To master distiller’s and brand ambassadors on tour when asked about what they feel the best quality of their Rum is they always tell me about their country, their people and their culture, because to them that’s what’s in the bottle. If Rum was a girl she’d be a social butterfly with a devilish smile, a naughty past, and a cheeky laugh that fills up the room.

Even Australia produces a very distinctive style of dark rum that is unique to our country and forms part of our culture. The main advice I would give to someone who has yet to enjoy rum is to try each style of rum before you pass judgement. The dark Australian rum is quite different from the light aromatic Spanish rums found in a Mojito; or the bold, creamy flavours of aged English style rums. While from the French islands we see the unique rhum agricole style with a palate generally reserved for those who enjoy eau-de-vie and cognac. Even spiced rums with the addition of complementing spices far removed from other spirits such as cardamom, nutmeg, coconut, all - spice, bois bande (a natural aphrodistiac), even gunpowder!

The origin of a rum tells us the story of its palate and its people. It is a natural selection that leaves us with the flavours and culture that we taste everyday in our rums. So next time you sit down to take a dram I ask you one thing, what do you taste?

Much Rum,

Tom Bulmer

The Rum Club

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